TUIDE, a new seven-member girl group under Pledis Entertainment and HYBE, debuted August 24 with the EP “TUNE & PLAY,” led by title track “SUN KISS.”
FAQ
Who are the members of TUIDE?
Seven members: Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani.
What is TUIDE’s debut title track?
“SUN KISS,” the lead single from their debut EP “TUNE & PLAY.”
How many songs are on the debut EP?
Five tracks: “ABD,” “SUN KISS,” “Echo,” “Flip-Flop Girl,” and “GRLS.”
A New Name Under a Familiar Label
TUIDE debuts under ABD, a label operating under the joint umbrella of Pledis Entertainment and HYBE Corporation, giving the rookie group access to the kind of production and promotional infrastructure HYBE’s labels have built a reputation for. Pairing an established label system with a completely new seven-member lineup positions TUIDE to launch with more industry backing than most fully independent debuts typically receive.
The Debut EP: Five Tracks Deep
“TUNE & PLAY” isn’t a minimal debut single — it arrives as a full five-track EP, giving TUIDE room to showcase range beyond a single lead single. “SUN KISS” leads the release as the title track, backed by “ABD,” “Echo,” “Flip-Flop Girl,” and “GRLS” rounding out the tracklist. That fuller EP format lets a new group establish a broader sonic identity right out of the gate rather than asking listeners to judge them on one song alone.
Seven Members, One Debut Day
Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani make up TUIDE’s inaugural lineup. A seven-member group sits on the larger end for a rookie K-pop act, giving the group more configurations to work with for sub-unit promotions, individual content, and stage formations as they build out their public identities in the months following debut.
What “SUN KISS” Signals About Their Sound
Leading a debut EP with a track called “SUN KISS” suggests a bright, summer-adjacent concept for TUIDE’s introduction to the K-pop landscape, a common strategic choice for new groups looking to make an immediately approachable first impression. Rookie groups often use their title track to set an accessible tone before experimenting with edgier or more complex concepts in later comebacks, and “SUN KISS” appears to follow that established playbook, easing listeners in before the group potentially branches into different sounds down the line.
Entering a Crowded Debut Season
TUIDE arrives in a notably packed month for K-pop, with August 2026 seeing comebacks from established acts like Stray Kids and Red Velvet alongside a wave of other new debuts. Launching into that level of competition for attention means TUIDE’s early promotional push, music show appearances, and social media rollout will matter as much as the music itself in determining how quickly the group builds an audience, since even a strong debut single can get lost in a month this stacked with major releases.
What Comes Next
With the EP now out, expect TUIDE to move into a standard rookie promotional cycle: music show stages, variety show appearances, and individual member content designed to help fans get to know all seven members beyond the group unit. How “SUN KISS” performs on the charts over its first few weeks will likely shape how much promotional push HYBE and Pledis put behind the group’s next release.
The HYBE Ecosystem Advantage
Debuting under a label connected to HYBE gives TUIDE access to a promotional and distribution network that’s helped launch some of the most commercially successful K-pop acts of the past several years. That infrastructure covers everything from global marketing reach to established relationships with music shows and streaming platforms, resources that can meaningfully shorten the runway a new group typically needs to build visibility. For a seven-member debut entering as crowded a release month as this August, that kind of backing may prove just as important as the music itself in determining how quickly TUIDE finds its footing.
Pledis Entertainment specifically brings its own track record with vocal-forward K-pop acts to the partnership, suggesting TUIDE’s development may lean into strong live performance and vocal ability as a differentiator, similar to the emphasis Pledis has placed on other artists under its roster.
Looking for more K-pop debuts and comebacks? Check out ShowPulp’s coverage of Hwang Minhyun’s PEACH-BLOSSOM fan meeting tour.
