JYP Entertainment’s first new girl group in four years has officially arrived. OURBIRTHDAY held its debut showcase “OURBIRTHDAY PARTY” on August 19, introducing a seven-member, multinational lineup with the title track “SQUEEZY.”
FAQ
Who are the members of OURBIRTHDAY?
The seven members are Guk Cho-rok, Shin Hye-won, Cho Hye-jin, Yu, Baby, Achiraya, and Kirara, representing South Korea, Japan, Thailand, and Taiwan.
What is OURBIRTHDAY’s debut single called?
The title track is “SQUEEZY,” performed live for the first time at their August 19 debut showcase.
Is this JYP’s first new girl group in a while?
Yes. OURBIRTHDAY marks JYP Entertainment’s first new girl group debut in four years, since NMIXX launched.
A Truly Multinational Lineup
OURBIRTHDAY’s seven members span four countries: three members are from South Korea, two from Japan, one from Thailand, and one from Taiwan. That level of national diversity within a single JYP girl group is notable even by K-pop’s increasingly international standards, positioning the group to connect with multiple regional fanbases from the moment of debut rather than building that reach gradually over time.
It also reflects a broader industry shift toward casting rosters built for pan-Asian appeal from day one, rather than debuting as a purely domestic act and expanding internationally only after establishing a foothold at home.
Debuting With a First Live Performance
“OURBIRTHDAY PARTY,” the group’s debut showcase, gave fans their first look at all seven members performing together as a complete unit, premiering “SQUEEZY” alongside the rest of their debut single’s B-side tracks. The showcase broadcast simultaneously on Mnet, M2’s official YouTube channel, and the global platform Mnet Plus, giving the debut a wide simultaneous reach across both broadcast and digital audiences.
More Than Just a Performance
Beyond the musical debut itself, “OURBIRTHDAY PARTY” leaned into entertainment segments designed to show off the members’ personalities, including ASMR content tied to the group’s concept and a surprise haunted house mission meant to highlight their humor and chemistry. That mix of performance and personality-driven content is a common way for new groups to give fans an immediate sense of who each member is beyond their vocal or dance parts.
JYP’s First New Girl Group Since NMIXX
Four years is a meaningful gap for a major label like JYP Entertainment to go without launching a new girl group, making OURBIRTHDAY’s debut a notable moment for the company’s roster as a whole. NMIXX, JYP’s previous new girl group, has spent that time building its own international footprint, and OURBIRTHDAY now arrives as the label’s next major bet on a fresh act rather than an expansion of an existing group’s lineup.
What “Whip-Hop” Signals About Their Sound
Early coverage of the debut has described OURBIRTHDAY’s musical identity as “whip-hop,” a genre label distinct from the “mixpop” branding JYP used for NMIXX. That kind of dedicated genre framing at debut suggests the label is positioning OURBIRTHDAY with its own distinct sonic identity from the outset, rather than leaning on comparisons to labelmates to define what kind of group they are.
What to Expect Next
With the debut showcase now behind them, expect promotional stages, music show appearances, and further content rollouts introducing each member individually in the coming weeks. Given the scale of the “OURBIRTHDAY PARTY” broadcast and the deliberate multinational casting, JYP appears to be treating this debut as a significant company priority rather than a smaller-scale rookie launch.
How the Lineup Was Built
OURBIRTHDAY’s seven-member roster was finalized gradually rather than revealed all at once, with the label rolling out member introductions over the preceding weeks before the group’s full lineup was confirmed in late July. That staggered reveal strategy has become increasingly common for major label debuts, giving each member individual attention and a dedicated moment with fans before they’re folded into the group’s collective identity and promotional cycle.
Splitting the introduction process out that way also lets a label gauge fan reaction to individual members ahead of debut, information that can shape everything from performance staging to which members get emphasized in early promotional content. By the time “OURBIRTHDAY PARTY” arrived, each of the seven members already had an established individual identity for fans to build on rather than needing to establish themselves from a completely blank slate during the group’s first performance together.
Looking for more K-pop debuts and comebacks? Check out ShowPulp’s coverage of Hwang Minhyun’s newly announced PEACH-BLOSSOM fan meeting tour.
