Hailey Bieber went from a working teenage model to one of the highest-earning celebrity entrepreneurs in Hollywood almost overnight, after selling her skincare brand Rhode to e.l.f. Beauty in a deal worth up to $1 billion. Between that sale, a decade-plus modeling resume, and a jointly-owned Beverly Hills mansion, here’s a breakdown of where her reported money comes from in 2026.
Hailey Bieber’s Fortune, As Far As It’s Reported
Celebrity Net Worth and other widely cited trackers put Bieber’s reported net worth at around $300 million as of 2026, with some estimates running as high as $433 million depending on how her remaining Rhode equity and e.l.f. shares are valued. That’s a dramatic jump from the roughly $20 million she was reportedly worth before the Rhode sale closed — most of the increase comes from a single transaction rather than a steady accumulation, so treat every figure here as an informed estimate tied to that deal rather than an audited number.
Where the Money Comes From: Rhode & e.l.f. Beauty
Bieber founded Rhode in 2022 and served as its founder and chief creative officer before e.l.f. Beauty agreed in May 2025 to acquire the brand in a deal reportedly worth up to $1 billion. The structure was reportedly $800 million paid at closing — split between roughly $600 million in cash and about 2.6 million shares of e.l.f. stock — with up to $200 million more available through an earnout running through 2028. Rhode has reportedly continued performing strongly enough post-acquisition to trigger a $57.6 million earnout charge at e.l.f., suggesting the brand is tracking toward, or exceeding, the sales targets tied to that remaining payout.
Bieber’s Modeling and Endorsement Income
Before Rhode, Bieber built a steady modeling career that started at 15 with Ford Models and later IMG, with an early commercial campaign for French Connection in 2014 and a runway debut for Topshop and Sonia Rykiel the same year. She’s since become the face of Guess, Ralph Lauren, Tommy Hilfiger, H&M, UGG, Adidas, Levi’s, and Calvin Klein, and has walked for Moschino, Dolce & Gabbana, Versace, and Alexander Wang. None of those modeling contracts have publicly disclosed figures, but campaigns at that level for an in-demand face typically run into six figures per deal, giving her a steady income floor that predates and continues alongside her Rhode windfall.
Why Her Real Payday Isn’t Fully Locked In Yet
The headline “up to $1 billion” figure attached to the Rhode sale is doing a lot of work that a simple net worth number can’t capture. Only $800 million of that was paid at closing; the remaining $200 million is an earnout, contingent on Rhode hitting specific performance targets at e.l.f. Beauty through 2028. That structure means Bieber’s actual eventual payout is still partly unresolved — the recently triggered $57.6 million earnout charge is a good sign the brand is tracking toward those targets, but it’s not the same as money already banked. It also means a meaningful chunk of her current net worth estimate is really a bet on Rhode’s continued performance inside a public company she no longer solely controls, a different kind of financial exposure than a one-time acquisition paid entirely in cash upfront.
Bieber’s Housing Situation, As Far As It’s Known
Bieber and husband Justin Bieber reportedly spent close to $26 million on a Beverly Hills mansion in September 2020, after reportedly house-hunting for a property up to $20 million earlier that year. No further details about the property, such as square footage or an exact address, have been widely confirmed beyond the purchase price itself, and since the home is jointly owned with Justin Bieber rather than held individually, it’s best described as a shared asset rather than something attributable to her net worth alone. Beyond that one confirmed purchase, further property details are kept private.
Bieber’s Car Situation, Not Publicly Known
There’s no credibly sourced personal car collection confirmed for Bieber. A handful of lower-quality lifestyle sites have circulated specific claims about luxury vehicles she supposedly owns, complete with suspiciously precise price tags, but none of those claims trace back to a credible outlet or a statement from Bieber herself, so they aren’t repeated here. Her car situation is best described as kept private rather than estimated.
What’s Next: A Bigger Business Beyond Modeling
With Rhode’s earnout period running through 2028 and her e.l.f. shares tied to the stock’s performance, Bieber’s reported net worth is now more closely linked to a public beauty company’s fortunes than to any single modeling contract or acting role. That shift — from working model to majority stakeholder in a billion-dollar beauty exit — mirrors the path other celebrity-founded brands, like Ariana Grande’s r.e.m. beauty, have taken to convert a famous name into equity ownership rather than relying on paydays alone.
Frequently Asked Questions
What is Hailey Bieber’s net worth in 2026?
Estimates range from a reported $300 million to $433 million, driven almost entirely by the 2025 sale of her skincare brand Rhode to e.l.f. Beauty.
How much did Hailey Bieber make from selling Rhode?
The deal was reportedly worth up to $1 billion, with $800 million paid at closing (about $600 million cash plus roughly 2.6 million e.l.f. shares) and up to $200 million more available through an earnout running through 2028.
Does Hailey Bieber own a house?
She and husband Justin Bieber reportedly bought a Beverly Hills mansion for close to $26 million in September 2020, which they jointly own.
What brand deals does Hailey Bieber have?
Beyond founding Rhode, she’s been the face of Guess, Ralph Lauren, Tommy Hilfiger, H&M, UGG, Adidas, Levi’s, and Calvin Klein.
For a look at how her earnings stack up against Hollywood’s other top earners, see our Highest-Paid Hollywood Actors 2026 breakdown, and for another celebrity who converted a beauty brand into a major payday, check our Ariana Grande Net Worth 2026 report. Source: Celebrity Net Worth, Hailey Bieber.
