Martha Stewart has traded her signature blonde bob for a bold new look. Celebrity hairstylist Chris Appleton posted a video on August 9, 2026, showing the 85-year-old lifestyle icon’s dramatic transformation into what he called her “rose gold era” — a soft, playful pink shade that immediately caught fans off guard.
Inside the Transformation
Appleton, known for coloring and styling A-list clients, shared the before-and-after clip from his salon chair with Stewart sitting in a white robe as he worked through the process. The video’s caption, “Welcome to the rose gold era 🌹✨,” set the tone for a look that leans more playful than polished — a notable departure from the crisp, camera-ready blonde Stewart has worn for decades on television and across her media empire.
At one point in the clip, Stewart is seen mouthing along to a line from “The Devil Wears Prada 2,” adding a knowing wink to a transformation that already had the internet talking. The pairing of a beloved lifestyle mogul with a stylist whose client list includes some of pop culture’s biggest names made the clip an instant standout across social platforms.
Why Fans Are Reacting
Stewart has spent more than four decades building a brand around precision, taste, and consistency — qualities that make any visible change to her look newsworthy in its own right. A rose gold shade this far from her usual palette reads as a deliberate, fun statement rather than a subtle refresh, and it’s landed exactly that way with fans reacting to the boldness of the choice at 85.
Several observers have also noted the styling evokes an earlier era of glamour, pointing to Stewart’s next look — a soft, va-va-voom updo styled after the transformation — as part of what made the whole reveal feel like a full “era” shift rather than a single dye job.
What This Says About Stewart’s Ongoing Reinvention
This isn’t the first time Stewart has surprised her audience with an unexpected pop-culture moment; she’s built a decades-long career on staying culturally relevant well beyond her original Martha Stewart Living audience, from her Snoop Dogg collaborations to her regular presence across entertainment and lifestyle media today. A hair transformation this playful fits neatly into that same pattern of an octogenarian icon continuing to surprise a much younger internet audience.
Frequently Asked Questions
Who gave Martha Stewart her new pink hair?
Celebrity hairstylist Chris Appleton posted the video of Martha Stewart’s rose gold hair transformation on August 9, 2026.
What color is Martha Stewart’s new hair?
Stewart’s new look is a soft rose gold/pink shade, a major shift from her longtime signature blonde bob.
How old is Martha Stewart?
Martha Stewart is 85 years old at the time of her hair transformation reveal.
For more celebrity style and trending moments, check out ShowPulp’s Trending section.
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “Who gave Martha Stewart her new pink hair?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Celebrity hairstylist Chris Appleton posted the video of Martha Stewart’s rose gold hair transformation on August 9, 2026.”
}
},
{
“@type”: “Question”,
“name”: “What color is Martha Stewart’s new hair?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Stewart’s new look is a soft rose gold/pink shade, a major shift from her longtime signature blonde bob.”
}
},
{
“@type”: “Question”,
“name”: “How old is Martha Stewart?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Martha Stewart is 85 years old at the time of her hair transformation reveal.”
}
}
]
}
