“Our Sticky Love” premieres globally on Netflix on August 7, pairing Jung Hae-in with rising star Ha Young in a romantic comedy built around amnesia, small-town charm, and a relationship neither lead can quite explain. The official trailer, released by Netflix, has already drawn strong early buzz for the pair’s chemistry.
What Is Our Sticky Love About?
The series follows Go Eun-sae (Ha Young), a prosecutor who loses her memory after a mysterious accident, and Jang Tae-ha (Jung Hae-in), a boxing coach who insists he’s her boyfriend. Waking up in an unfamiliar rural hospital with no memory of her name, job, or past, Eun-sae is left bewildered by Tae-ha’s claim, and the two end up living together in the eccentric, taffy-shop-filled “Gujin Yeot Village” as she tries to piece her life back together. Director Kim Jang-han has described the show as “a heart-warming, feel-good romantic comedy” about building a love as tightly bound as sticky, sweet Korean taffy.
The Trailer’s Biggest Moments
Netflix’s official trailer opens with Eun-sae’s disorienting first encounter with Tae-ha at the hospital, then shifts into introducing the quirky residents of Gujin Yeot Village and the taffy-making backdrop that gives the show its title and visual identity. The trailer leans into both the central couple’s awkward, funny early dynamic and the warmer, more grounded chemistry that develops as Eun-sae is slowly pulled into Tae-ha’s world, without giving away exactly how much of his “boyfriend” claim turns out to be true.
Jung Hae-in and Ha Young Lead the Cast
Jung Hae-in, known for dramas including “Snowdrop” and “D.P.,” continues a run of leading romantic and drama roles with his turn as Tae-ha, while Ha Young steps into a bigger spotlight as Eun-sae, the amnesiac prosecutor at the center of the mystery. Their pairing has been a major talking point in early coverage, with reviewers highlighting how quickly the two sell the show’s central “questionable romance” premise despite its inherently strange setup.
Release Date and Where to Watch
“Our Sticky Love” premieres August 7, 2026, exclusively on Netflix, available globally the same day. All episodes are expected to release together rather than on a weekly schedule, following the pattern Netflix typically uses for its Korean original series, making it easy to binge the full story in one sitting once it drops.
How It Fits Into August’s K-Drama Lineup
“Our Sticky Love” arrives in a particularly stacked month for Korean dramas, releasing the same week as SBS’s “Flex X Cop” Season 2 and joining a lineup that already includes buzzy titles like “The East Palace” and the upcoming “Mousetrap.” Its rom-com tone gives it a clear point of difference from the mystery and action dramas dominating the rest of August’s slate, positioning it as the lighter, feel-good option for viewers looking for a break from the genre’s heavier offerings this month.
The Small-Town Setting as a Character
Much of the trailer’s early buzz has centered on Gujin Yeot Village itself, the fictional taffy-making town where the series is set. Rather than treating the location as simple backdrop, early previews suggest the show leans into its colorful cast of local residents and the taffy-shop-lined streets as a source of both comedy and warmth, giving Eun-sae’s disorienting situation a softer landing than a more urban, isolating setting might have. That choice fits the show’s overall tone, using the village’s eccentricity to underline the “sticky, sweet” metaphor built into the title itself.
What to Expect From the Central Mystery
Beyond the romance, “Our Sticky Love” carries a mystery hook: exactly how much of Tae-ha’s claim about their relationship is true, and what really happened to cause Eun-sae’s amnesia in the first place. The trailer deliberately withholds those answers, focusing instead on the pair’s day-to-day dynamic as she adjusts to her new, memory-free reality. That structure gives the show room to slowly reveal backstory across its episode count while keeping the central romantic comedy front and center for casual viewers who just want the feel-good hook.
Frequently Asked Questions
When does Our Sticky Love premiere?
“Our Sticky Love” premieres globally on Netflix on August 7, 2026.
Who stars in Our Sticky Love?
Jung Hae-in and Ha Young lead the cast as Jang Tae-ha and Go Eun-sae, a boxing coach and an amnesiac prosecutor who find themselves unexpectedly living together.
Is Our Sticky Love a romantic comedy?
Yes. Director Kim Jang-han has described it as a heart-warming, feel-good romantic comedy centered on an unconventional relationship.
For more new K-drama releases this month, check out our coverage of Netflix’s supernatural hit The East Palace. Source: Netflix, official Our Sticky Love trailer announcement.
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